The world is rich enough to offer solutions to other planets, but not ready enough to solve mother planets woes. 21st century in it’s teens is at the peak of social transformation; so is iNCAETEK striving to transform the product landscape of the consumer world. 2020’s will thus witness easy availability of affordable products for the entire humanity to be happy about. iNCAETEK strives to develop design that solve small problems of large population. Believing the philosophy “users embrace designs that embrace users” ,iNCAETEK practices with robust Designs through frugal Product Development for High- value usability. ‘Design-for-FUN’(Functionality – Utility -Novelty) is the priority usability concern at all stages.